<aside> 💡 This guide will help you learn about and get started with the GPTrends Bot Tracking Analytics feature

</aside>

What is AI Bot Tracking Analytics?

• The GPTrends AI Bot Analytics feature allows you to track and analyze how automated bots from leading AI platforms (OpenAI, Google (Gemini), Perplexity, and Anthropic) crawl and interact with your website.
• AI bots regularly visit websites to collect, update, and verify information not only for the training of LLMs, but also to power real-time AI search and live answers as requested by users in apps like ChatGPT.
• Their crawling behavior determines which content is available and ingested into AI chat assistants and how your brand and products are represented in AI-generated responses.
• Importantly, AI bots behave differently than the Google web crawler. Many do not run Javascript, so if your site is JS heavy or not server-side rendered then there’s a risk a that your content is not being ingested correctly.
• Check out our full early findings here: https://gptrends.io/blog/how-ai-chatbots-actually-learn-about-your-product-the-new-rules-of-ai-discovery/

User Interface (in Alpha)

Bot Analytics Alpha UI

What’s included in the Alpha?

We’re in the process of testing the Bot Tracking Analytics for GPTrends. The current version allows you to:

1. Identify which AI bots are accessing your site and how often
2. See which specific pages are being crawled or overlooked
3. Detect patterns, trends, or technical issues that could impact your AI visibility
4. Understand how LLMs and AI chatbot apps are building knowledge about your brand from your site

<aside>

The overall goal is to ensure that your most important content & messaging is being discovered and understood by AI platforms, which we see as Step 0 of an effective AI Search Optimization strategy

</aside>